More facts that hurt my brain: Google estimates there are more than one trillion unique urls on the interwebs, not including dark web pages (not available through public search indexes).

I’m at a workshop for writers about Promoting Yourself Online with the inestimably brilliant Kate Eltham

So what does the enormous complexity of the interwebs mean for an author seeking to create or maintain their platform through online presence? As web platforms move towards conversation models, an expectation is forming that users can contribute and reproduce content – I’m looking at you, Gen Y! So authors, don’t worry about trying to control use of your content, because that power now lies with the users. Instead, concentrate on supporting users to find and spread your content in ways that you both want. Scatter your delectable content like biscuit crumbs to increase your findability on the interwebs. And respect the multi-channel factor: don’t expect people to leave their channels and come to you – take yourself to them.

it’s hard for writers not to get hung up on text and readers. But we need to think about photos, videos, images, podcasts etc as well as text. A great example: what did Cory Doctorow’s website look like 5 years ago? Ask the internet archive. Then compare to craphound today.

Savvy, much?

Oops, now it’s my turn to facilitate the session: twenty authors exploring different social media platforms and reporting back on how they are being used or could be used by authors. We have a great group here today, including poet Graham Nunn and debut author Belinda Jeffreys. Joanne Schoenwald just created a twitter account for her alter ego Lucy Gabrielle. She got a magazine review out of it within 15 minutes. Seriously.

The interwebs can hurt your brain and suck your time like a vampire, but it is absolutely awesometown. And everyone should spend some time in awesometown, right?



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