Great article from NY Times over the weekend about what actually needs to happen before you get your book into the shops – and selling.

Apart from all the editing and design work, the key thing, in an increasingly overcrowded marketplace, is to create a buzz around your book. Getting the marketing and timing right is vital and helps explain why it can be 18 months between having your manuscript accepted to seeing it on the shelves of your local bookshop. Word of mouth now has an internet focused meaning, with blogs and networking sites creating discussion and interest at all levels of the process. But it’s not just about getting the (potential) reader hooked, you first have to get the interest of the book editor, sales reps, retail buyers, display coordinators…  

Meanwhile, David Rothman over at TeleRead offers a solution to getting your work to the market quicker, whilst still maintaining that all important marketing strategy…

The Australian Writer’s Marketplace is Australia and New Zealand’s only guide to the writing industry. While providing submission and contact details for the print media and publishing industry.

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