News today that Australia’s longest-running news magazine The Bulletin has been axed by ACP Magazines, with the latest issue (out yesterday) destined to be its last…

But it might not quite be the end of the line for this 128-year-old publication with ACP’s arch rivals at the Seven Network apparently anxious to discuss possibilities to take over the title – and to do so quickly before the 40,000-strong subscribers to the magazine, and its place on the newsagent shelves, dissolves.

At its height, the Bulletin had circulation figures of over 100,000 but this has dipped down to the mid 50,000s in recent years. The Seven Network is reportedly keen to add a news/current affairs title to its current magazine portfolio of 15 and thinks it can work some magic to revive The Bulletin‘s flagging (and fading fast) fortunes.

All the latest news at The Sydney Morning Herald.

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