We open our Fry-Up with the news that the Spunc (the Small Press Underground Networking Community) has announced its Inaugural Independent Publishers Conference and a new prize for small publishers, The Most Underrated Book Award. The conference is set to take place at the Wheeler Centre, Melbourne, in November of this year.

Writer’s Beware has a great post about Vetting an Independent Editor, and another dedicated to the editing clauses you should look for in your publishing contracts.

There’s been some great advice about promoting books come our way this week. Jane Friedman offers 4 Ways to Immediately Improve Your Book Marketing Efforts, covering the best ways to leverage social media and more in four quick steps. If you’re struggling to identify the gatekeepers Friedman mentions in her article, the advice on offer in Livehacked’s How to find the perfect audience for your book, and sell it to them may help you when you’re brainstorming.

There are always days when social media doesn’t seem like it’s worth the effort, but Australian Author Jody Hedland offers up 8 Reasons Not to Quit Social Media When You’re Burned Out. Meanwhile, ReadWriteWeb offers up a great post about the history and use of twitter #Hashtags.

Kristine Kathryn Rusch has a great post about Traditional publishing, DIY, and finding the right balance between  Time and the Writer.

WorkingWriters has a great post with 10 Crucial Proofreading Tips that can help you put together a rigorous proofing routine. I find their third suggestion – Create a customized proofreading list that is particular to the writer’s habits – is particularly useful.

Those are the links that caught our attention at the AWM offices this week. As usual, we’re keen to hear about your favourite links in the  comments.

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