My brain is exploding! It always does when I delve into social media strategies research.

I’ll have to read this amazing post by Angela Meyer on "…What makes a successful cultural blog" again, to get my head straight. Yes, you’ve read it already, I’m sure, but here’s an excerpt that sums up the challenges and opportunities of blogging so well:

What we can embrace is the fact that the blog is a narrative. That it is transient and linear (the blog grows as does its writer), but the pieces also exist permanently (possibly) to be recalled in google searches or through links from other sites and backtracks on your own. And while it may be linear, in a sense, it is also incredibly rich and multifaceted, in terms of the links, feeds, appropriations, communication and references one can use in single posts or threads.

Meyer also articulates the power of the personal in blogging, as opposed to the ‘neutral reporter’ viewpoint that is the benchmark of professional journalism (and I’m not saying that’s a bad thing, btw). So what do you think? How much of the personal does a writer need to put in their blogs and websites? How do you create and maintain a successful persona for your online presence?

While you’re thinking about that, you might like to refer to some handy reference material addressing how ‘digital infrastructure will affect where and when artists engage with their audiences’:

In less than five years, most Australian households and businesses will be able to access data-rich content such as games, TV, enriched social networking and movies, as a result of the Australian Government’s roll-out of the National Broadband Network. Most Australian households will also convert to digital television.

As uptake of digital technologies increases, these platforms will play a more central role in the production, distribution and enjoyment of arts content. With the shift to online culture come new challenges, opportunities and questions.

This snippet is from the introductory paragraphs of the new Art Strategy for the Digital Age by the Australia Council for the Arts. Speakeasy applauds the Australia Council for its forward planning and initiative in embracing the digital medium, and hopes we will soon see some innovative strategies from traditional Australian publishers as both artists and entrepreneurs move forward into the conceptual age.


Aurealis Award-winning speculative fiction author Trent Jamieson led a brace of AWMonline subscribers to an amazing evening’s writing achievement. The Writing Race tally from last night gave our standing record of 10,529 a nudge at 10,426 words. The generosity, skill and talent in the Australian writing community is a wonderful thing.

As Trent says, ‘…write hard, write what you love, and edit until your eyes bleed.’

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